![]() Increase engagement with the Budget Planner by linking budgeting to financial goals.Recommendations to MAS emerging from the evaluation include: The remaining two-thirds proceed through the tool, with reducing drop-off on completion of each stage. Approximately a third of visitors to the landing page leave at this stage.Half of the visitors came from within the MAS site itself.The data analysis suggested that the income profile of users was similar to that of the UK population.Whether users were shocked by their level of expenditure and recognised opportunities to make cutbacks. ![]()
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